So you’ve decided to sell your home and have a fairly good idea of what you think it is worth. Now you move on towards choosing a Realtor. So you pick up the phone/email and make appointment to meet with three agents that work your area…or better yet you are referred to an agent. The realtors then show up with a list of comps to show you along with a recommended price.
Amazingly, a couple of the Realtors have come up with prices that are lower than you expected. Although they back up their recommendations with recent sales data of similar homes, you remain convinced “My House” is worth more. When you interview the third agent’s figures, they are much more in line with your own anticipated value, or maybe even higher. Suddenly, you are a happy and excited home seller, already counting the money.
But which Realtor do you choose?
If you’re like many people, you pick Realtor number three. This is an agent who seems willing to listen to your input and work with you. This is an agent that cares about putting the most money in your pocket. This is an agent that is willing to start out at your price and if you need to drop the price later, you can do that easily, right? After all, everyone else does it!
The truth is that you may have just listed with someone that has no experience or an agent that commonly “buys” listings. This means that the agent goes into your home knowing what it would sell for but gives you a higher price counting on the fact that you will either drop the price or do an addition….to bring your home in line with current prices. Agents do not set the prices of homes consumers do. Why do agents do this? Basically there are two reasons. Agent one may not want to hurt your feelings and thinks it’s worth a shot while agent two may do this over and over looking to get your home reduced to the point where it sells.
Whichever the case, if you start out with too high a price on your home, you may have just added to your stress level, and selling a home is stressful enough. There will be a lot of “behind the scenes” action taking place that you don’t know about.
Almost 98% of listings are sold though a co-broke. This means that the seller had a selling agent and the buyer has a buyer’s agent. Most listing agents do not sell your home. They are marketing and promoting your home to tons of local realtors who do work with buyers. During the first couple of weeks your home should be very busy with activity. Agents coming to preview your home for clients and MLS tours.
If the price is right.
If your home is overpriced…… fewer agents will preview your home. After all, they are Realtors, and it is their job to know local market conditions and home values. If your house is dramatically above market, why waste time? Their time is better spent previewing homes that are priced realistically. When you do finally lower your asking price the listing will be stale… your house is “old news.” You will never be able to recapture that flurry of initial activity you would have had with a realistic price. Your house could take longer to sell.
Even if you do successfully sell at an above market price, your buyer most likely will need a mortgage. In order to obtain a mortgage lenders require an appraisal. If comparable sales for the last six months and current market conditions do not support your sales price, the house won’t appraise. You deal falls apart. Of course, you can always attempt to renegotiate the price, but only if the buyer is willing to listen. Your house could go “back on the market.” Once your home has fallen out of escrow or sits on the market awhile, it is harder to get a good offer. Potential buyers will think you might be getting desperate, so they will make lower offers. By overpricing your home in the beginning, you could actually end up settling for a lower price than you would have normally received.
Remember those two conscientious agents who informed you that the price should be lower? Well they will be going back to their offices and sharing the fact that your listing is overpriced. If your listing agent routinely engages in “buying” listings, he has probably aced out scores of other agents in the same way. Realtors talk to each other. If they don’t like “your” listing agent, not as many of them will be showing your home.
In short, you may have ended up with an agent who was good at selling you but not good at selling your house. And then you will turn around and them a commission for it. It is human nature for you to want the highest price for your home. However, when you choose the agent who is telling you what you want to hear, and not backing it up with any data, it often leads to stress and frustration. It will take you longer to sell your home and possibly, you will end up selling at a lower price instead. Or maybe after reading this article, you will choose one of the “good” Realtors in the first place.